About Us

BETH LINDSAY CHAPMAN is a veteran of the fashion industry and is known for her work

as a bridal boutique owner, stylist, mentor, author, and wedding fashion consultant. After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a Connecticut based luxury bridal boutique, in 2004.  Beth is also the founder of Beth Chapman Styling + Consulting. After running a bridal store herself for over a decade, she recognized the need for support and education for bridal store owners. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability. 

Through the consulting arm of her business, Beth launched a series of training videos for bridal store owners and their staff, called The Series 2.0. These videos are intended to guide bridal store owners to run profitable businesses and to train their sales associates on product knowledge and effective selling techniques.

Beth is a firm believer that once you master the art of selling that you can sell anything! To that end, she also trains Wedding Pros on changing their approach to sales and increasing their closing ratio.   

On the fashion side of the business, Beth is also sought-after stylist.  She not only assists brides in selecting fashion for their wedding and provides day of wedding dressing services, but she works with publications and brands on styled editorial shoots. Beth’s fashion artistry has allowed her to style editorial shoots throughout the world.

She is the co-author of two books, The White Dress in Color, and The White Dress Destinations  and has also contributed to Wedding Bible by Sarah Haywood, and Simple Stunning Bride by Karen Bussen.