I am a wedding entrepreneur with a passion for education and selling! My mission is to assist Wedding Pros and Bridal Store Owners to master the art of selling.  My courses, downloads, videos and membership site for Bridal Store Owners all have a singular vision-  to help wedding entrepreneurs to provide an exceptional experience for their clients, to elevate their businesses and to increase their sales.


Simplified Selling For Wedding Pros

  • Are you a Wedding Pro that is passionate about your craft, but you are not confident in selling it to your clients? 
  • This course is designed to demystify the sales process so that you can grow your passion AND your wedding business! It will connect you with your target client, assist you in overcoming sales objections, allow you to tailor your sales approach based on your client’s personality, and turn your clients into your biggest referral source.
  • How amazing would it be to book more clients and eliminate the pressure of getting the sale?! 
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The White Dress Society Membership

  • An exclusive monthly membership for bridal store owners who want to continuously learn and be inspired
  • An intimate community focused on education and business growth
  • Click for membership details and benefits
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Resources For Bridal Store Owners 

These downloadable resources for Independent Bridal Store Owners are a perfect complement to The Series 2.0.  They act as a roadmap to important elements that Bridal Store Owners need to run their bridal stores effectively and efficiently.


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The Series 2.0 For Bridal Store Owners  

This Series of 12 downloadable videos is intended to educate Independent Bridal Store Owners on the most efficient way to run their bridal store and to train their associates on product knowledge and selling techniques in order to elevate their brand, the level of service in their store, and ultimately to increase their sales.

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About Beth Chapman


BETH LINDSAY CHAPMAN is a veteran of the fashion industry and is known for her work as a bridal boutique owner, stylist, educator, author, and wedding fashion consultant. After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a Connecticut based luxury bridal boutique, in 2004.  Beth is also the founder of Beth Chapman Styling + Consulting. After running a bridal store herself for over a decade, she recognized the need for support and education for bridal store owners. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability. Beth is a firm believer that once you master the art of selling that you can sell anything! To that end, she also trains Wedding Pros on changing their approach to selling and increasing their closing rate. Beth’s styling work and voice can be found in numerous publications, including the 2 books that she co-authored, The White Dress in Color, and The White Dress Destinations.



Wedding Industry Speaker

Beth has become a sought after industry speaker, speaking at wedding industry events and conferences including:  Engage Luxury Summits, The David Tutera Experience, Wedding Pro , Wedding MBA, Bridal Masterclass, The DJ Collective, and New York Bridal Fashion Week.   Beth’s specialty is speaking about selling and assisting wedding pros in getting comfortable with it.



Email: [email protected] to book

Current Topics Include:

 Overcoming the Fear of Selling

The Art of the Tailored Selling Approach- Selling Based on Personality

The Sale is in the Follow Up

Selling Based on Mission and Core Values

Letting Your Clients Sell for You







Learn About

Beth Chapman Styling

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"Honestly, before The Simplified Selling for Wedding Pros course, we were stuck. We did not know how to identify our target client. After taking the course, We are nailing the pre-sell! We are speaking to our customers before they connect with us through our website and social media. We are educating them, not just blindly posting pretty things. We're also pre-qualifying our clients to ensure we are a good fit first. We're making appointments more efficient by providing the customer with lots of information ahead of their appointment, so they're ready to make decisions when they visit."

Bridal Store Owner

"“I was really struggling to communicate value and connect with clients. I felt very defeated and unbookable. After taking The Simplified Selling Course and working with Beth, my sales increased by 237%! I now have a much clearer understanding of who my target client is and how to sell my strengths and showcase my differences in a way that elevates and highlights my company. “ "

Wedding Planner

"The White Dress Society is an incredible opportunity to build invaluable community & learn from brilliant leaders both in & outside the bridal industry. Our business has elevated in so many ways thanks to the relationships & education we gained. We are so grateful for Beth & Charlotte and their hearts to build us up and spur us on both in business and in life!"

Liz Cox
Twirl Boutique | Lexington, KY

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