I am a wedding entrepreneur with a passion for education and selling! My mission is to assist Wedding Pros and Bridal Store Owners to master the art of selling.  My courses, downloads, videos and membership site for Bridal Store Owners all have a singular vision-  to help wedding entrepreneurs to provide an exceptional experience for their clients, to elevate their businesses and to increase their sales.


Simplified Selling For Wedding Pros

  • Are you a Wedding Pro that is passionate about your craft, but you are not confident in selling it to your clients? 
  • This course is designed to demystify the sales process so that you can grow your passion AND your wedding business! It will connect you with your target client, assist you in overcoming sales objections, allow you to tailor your sales approach based on your client’s personality, and turn your clients into your biggest referral source.
  • How amazing would it be to book more clients and eliminate the pressure of getting the sale?! 
  • Doors are currently closed. They will reopen in first quarter of 2021
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The White Dress Society Membership

  • An exclusive monthly membership for bridal store owners who want to continuously learn and be inspired
  • An intimate community focused on education and business growth
  • Click for membership details and benefits
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Resources For Bridal Store Owners 

These downloadable resources for Independent Bridal Store Owners are a perfect complement to The Series 2.0.  They act as a roadmap to important elements that Bridal Store Owners need to run their bridal stores effectively and efficiently.


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The Series 2.0 For Bridal Store Owners  

This Series of 12 downloadable videos is intended to educate Independent Bridal Store Owners on the most efficient way to run their bridal store and to train their associates on product knowledge and selling techniques in order to elevate their brand, the level of service in their store, and ultimately to increase their sales.

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About Beth Chapman


BETH LINDSAY CHAPMAN is a veteran of the fashion industry and is known for her work as a bridal boutique owner, stylist, educator, author, and wedding fashion consultant. After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a Connecticut based luxury bridal boutique, in 2004.  Beth is also the founder of Beth Chapman Styling + Consulting. After running a bridal store herself for over a decade, she recognized the need for support and education for bridal store owners. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability. Beth is a firm believer that once you master the art of selling that you can sell anything! To that end, she also trains Wedding Pros on changing their approach to selling and increasing their closing rate. Beth’s styling work and voice can be found in numerous publications, including the 2 books that she co-authored, The White Dress in Color, and The White Dress Destinations.




"This is by far the best learning event that I have ever been to. I wish I can say this is the best kept secret, but I actually want every bridal store owner to attend, so that they run their business with the highest integrity because there is enough business to go around."

Jennifer Dang
Ferre Sposa | Toronto, Canada

"The White Dress Society has always been an online sounding board. However, I knew I needed to invest in my myself and my brand if I want to reach my potential. The retreat allowed me to not feel along almost my peers but also to gain tactical knowledge I could implement into my business. Investing in yourself and your business will never be convenient or free but if you want to grow your network and gain real knowledge you have to start here first. I know this because after 2 years of attending the retreat we just had our best year yet. "

Rachel Apple
The Bride Room | Nashville, Tennessee

"The White Dress Society is an incredible opportunity to build invaluable community & learn from brilliant leaders both in & outside the bridal industry. Our business has elevated in so many ways thanks to the relationships & education we gained. We are so grateful for Beth & Charlotte and their hearts to build us up and spur us on both in business and in life!"

Liz Cox
Twirl Boutique | Lexington, KY





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Beth Chapman Styling

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