Get the all-in one sales system
for a bridal store’s new reality...
No pressure. No chasing. Just consistent 'Yes' moments.
Everything you need to transform today’s appointment-hopping bride into a loyal and excited buyer with a pressure-free approach even new stylists can use.
✔️ Systems ✔️ Scripts ✔️ Strategies
Ready for more ‘YES!’ moments?
ENROLL NOW
So, You’re in the Business of Helping Brides to Look and Feel Beautiful ...
As a bridal store owner, you love what you do.
If you’re like me (and the hundreds of bridal store owners I work with), you love helping brides find their perfect gown - you love love and you love celebrating it with your clients!
And while YOU know that you’re GREAT at what you do…
You're struggling with the way our industry and brides have changed.
You’re burning out trying to hold it all together appointment after appointment.
I hear it all the time:
Sometimes things are good — you’ll have a great month, your stylists seem to be connecting with your brides… And then a string of slow months — follow ups that lead nowhere, and bride after bride who say they have to sleep on it.
It can leave you doubting yourself, second guessing your talentsand the services that you offer.
“Should I be charging for appointments?”
“Do I have the right team in place?”
And sometimes even, “What am I even DOING in this business?”
AND IF SALES CHALLENGES WEREN’T ENOUGH...
There are also other concerns that we have to deal with as bridal store owners:
I’m Right There With You!
I’ve owned my own bridal boutique, The White Dress by the Shore, since 2004, and in the past 20+ years, I've felt every high and all of the low of this emotionally charged business.
In 2017, after a decade of success, I hit a crossroads. Non-bridal brands entered the market, my designers started selling directly to brides, and online retailers exploded. I felt frustrated, overwhelmed, and alone. I longed for a network of like-minded store owners—but there wasn’t one.
So, I decided to change that. I launched an education program specifically for bridal store owners and founded The White Dress Society, a community focused on connection, education, and inspiration. And what I’ve learned from working with stores over the last 8+ years is this:
We all have the same challenges!
💰 Cash flow stress
😩 Difficult client situations
👥 Staff struggles
😡 Minimum order frustrations
MOST IMPORTANTLY…
Today's brides shop differentlyand closing the sale is harder than ever.
We want our brides to have their magic moment, but selling feels pushy, inauthentic, and uncomfortable.
Why? Because most bridal stylists lack a solid process—one that feels good for both them and their brides.
That’s why I took my two decades of experience and built a program specifically for bridal store owners who want to:
✔ Attract the right brides
✔ Simplify their selling process
✔ Skyrocket their close rate—without feeling like they’re “selling”
This This is the exact process that helped me build a 1 million $+ bridal boutique, and now, I’m sharing it with you.
Your bridal business shouldn't swing between exhilarating highs and terrifying lows. It should provide consistent, predictable results with room for comfortable growth.
“The lessons within TBRA are amazing for all bridal store owners.
“Thank You” Beth for taking the time to always support and encourage other bridal boutique owners. Your guidance and support is so appreciated!”
Kim O., bridal store owner
The most comprehensive education platform and sales training designed for bridal store owners and their stylists.
The Bridal Retailer Academy is your on-demand business coach, giving you the tools to sell more gowns, elevate the client experience, train a high-functioning sales team, and build a thriving, profitable store—whether you are just starting out, or you are a legacy store owner who has been doing this for years.
Master the art of selling, refine your brand, and develop a team that delights brides at every step—all with expert guidance at your fingertips.
The Bridal Retailer Academy
The Bridal Retailer Academy is a proven sales system designed to help independent bridal store owners focus on what truly drives success.
It tackles your biggest challenges, fills the gaps in your business, trains your bridal stylists on selling FOR YOU, and gives you the tools to grow your store with confidence.
The Bridal Retailer Academy contains on-demand step by step videos for bridal store owners and their stylists.
Take a look inside
The Bridal Retailer Academy to see what you will learn!
Part 1
Bridal Store Owner Success Path
Finally, run your boutique without it running you.
Remember why you opened your boutique? It wasn't to process appointment fee refunds at midnight or stress about no-shows.
This module gives you the exact systems to run a profitable bridal business that doesn't depend on your constant presence.
- Create a sales system that works when that one stylist calls in sick (again) on your busiest Saturday
- Set up appointment fees that filter out the "Instagram tour" brides while attracting serious buyers
- Build financial practices that account for bridal's massive upfront inventory investments and delayed returns
- Establish clear roles that stop you from jumping in to "save" every challenging appointment
By the end of Part 1, you will have the strategies and tools to increase your boutique’s closing ratio – whether you are on the sales floor or at your child’s soccer game.
Part 2
Bridal Stylist Sales System
From new hires to seasoned stylists – take your team from “I’m not a salesperson” to confidently helping brides to buy!
That frustrating moment when your stylist lets a perfect bride walk out because "she didn't want to be pushy"? Let's fix that for good!
The lessons in this module transform how your team approaches the sales process, giving them the mindset and skills to guide brides confidently to decisions.
- Discover the Gen Z psychology shift that makes traditional selling approaches backfire completely
- Master the decision conversation that turns "I've got another appointment into "this is the one!"
- Learn pre-qualification techniques that identify serious buyers without turning away potential sales
- Get the exact words to handle "I’m just not ready to buy today" objections naturally
- Have downloads and training exercises that help your team feel confident when they get in front of a bride- they won’t feel like they are using a script, they will feel like they are speaking the truth!
By the end of Part 2, you will have a team that guides brides to confident decisions—ending those wild closing ratio swings depending on who's working.
INCREASING CLOSE RATES AT 66%
“Honestly, before Beth’s education, we were stuck. We did not know how to identify our target client. After taking the course, We are nailing the pre-sell! We are speaking to our brides before they connect with us through our website and social media. We are educating them, not just blindly posting pretty things. And the best part is that our closing ratio is consistently 66%”
- Tanya H., Bridal Store Owner
Part 3
Bridal Product Mastery
Make "I found it online for half the price" irrelevant
That sinking feeling when a bride pulls out her phone to show a "similar" dress online for $800 less? Your team needs more than generic selling skills.
The lessons in this module equips your team with deep product knowledge that justifies your boutique's pricing and creates unshakable bride confidence.
- Give your stylists fabric and construction details that justify why your designer gowns are worth every penny
- Learn silhouette expertise that helps brides understand why that online "steal" won't fit like your boutique gown
- Master the value narrative that makes price comparisons secondary to the experience and outcome
- Create quick-reference guides so new stylists can speak confidently about your inventory within days of hiring
By the end of Part 3, you will have a team that articulates your boutique's value so effectively that price objections fade away.
PLUS THE TBRA BONUS LIBRARY | Value $597
Ready-To-Use Systems
From on-demand training, SOPs, and workbooks, our vault has everything you need to train you and your team for a blissful bridal business.
Stop spending your days off drafting follow-up templates for ghost brides from scratch or trying to create training materials between appointments.
This module delivers complete, plug-and-play resources that eliminate guesswork and accelerate results from everything you've learned.
- Pre-qualification methods that fill your calendar with brides who match your price point and style (not tire-kickers)
- The 72-hour follow-up sequence that recovered 38% of brides who left without purchasing
- Objection response cards your stylists can reference during appointments without seeming rehearsed
- Role-play scenarios that transform hesitant stylists into confident guides in their very next appointment
By the end of The Bridal Retailer Academy you'll have …
1. A Brand Identity that Stands Out in the Crowded Bridal Market
2. Competitive Edge with Expert Stylists
3. Increased Closing Rates to Double Your ‘Yes’ Moments
4. Maximize Margins without Sacrificing Experience
5. Hiring Once, Training Right, and Retaining Top Stylists
6. Turn Complaints into Raving Clients
But above all else, you will have confidence as a bridal store owner that:
- Your business can finally generate consistent, scalable revenue
- You will be able to provide your target client an exceptional bridal experience (because you know exactly WHO they are and WHAT they want)
- Your team will be trained bridal experts with a closing ratio consistently over 60%
- and MOST IMPORTANTLY You can focus on running your business instead of having your business run you!
“I would recommend Beth’s videos to any bridal store owner who wants to run their business more efficiently, and teach their consultant proven strategies for consistently creating happy customers!”
Wendy H., bridal store owner
Let’s Sum It Up
Everything You Get
When You Enroll Today
Bridal store OWNER SUCCESS PATH ($997 VALUE)
- 11 targeted video lessons to create a thriving bridal business that runs without your constant presence
- Master appointment fees, pre-qualification systems, brand identity, and profit strategies specific to bridal's unique cash flow
- OUTCOME: A store that maintains 60%+ closing ratios whether you're on the sales floor or at your child's recital
Bridal STYLIST Sales SYSTEM ($1397 VALUE)
- 14 sales training videos that turn consultants into confident closers (without feeling "salesy")
- Discover why Gen Z shops differently and exactly how to adapt your approach for today's brides
- OUTCOME: End those wild closing ratio swings and painful "they bought at our competitor" Instagram posts
BRIDAL PRODUCT MASTERY ($897 VALUE)
- 5 comprehensive product knowledge lessons that make "I found it online cheaper" objections irrelevant
- Give your team fabric, construction and silhouette expertise that justifies your pricing with confidence
- OUTCOME: A team that articulates your value so effectively that price objections fade away
16 READY-TO-USE SYSTEMS ($597 VALUE)
- Pre-qualification checklists that fill your schedule with serious buyers
- The 72-hour follow-up sequence that recovers 38% of ghost brides
- Objection response cards, swipe files, and training exercises your team will actually use
- OUTCOME: Complete plug-and-play systems that create immediate results
ONGOING SUPPORT & UPDATES ($297 VALUE)
- New content added quarterly as bridal trends and Gen Z shopping behaviors evolve
- OUTCOME: Stay ahead of industry shifts without constant research and guesswork
Total Value:
$4,185
Plus when you join today...
get these amazing bonuses!
Private COMMUNITY ACCESS
- Connect with fellow boutique owners facing the same challenges and also working through TBRA
- OUTCOME: End the isolation of entrepreneurship with supportive peers who understand your unique business and the journey you are on
$199 value
WEEKLY LIVE OFFICE HOURS WITH BETH
- Get direct access to Beth as you move through the lessons. Ask questions and get instant feedback in weekly office hours over a 6 week period.
- OUTCOME: Ask questions and brainstorm ideas in real time as you gain knowledge within TBRA.
$1,499 value
Ongoing Expert Training Series
- Learn exclusive insider business tips from the best of the wedding industry : everything from Pinterest to Profit First with our ongoing expert training series.
- OUTCOME: Stay on the cutting edge of best business practices with education sessions from wedding industry experts.
$2,999 value
Total Value of Launch Bonuses:
$4,697
THE STRATEGIES & TEAM TRAININGS YOU NEED TO GROW!
I like that The Bridal Retailer Academy is very strategy focused,
where other training we have used is much more emotion focused. I appreciate that the videos in TBRA are polished and succinct and that they are typically 10 - 20 minutes long, so we can watch them in a Saturday morning staff meeting and have time to debrief before going into a busy day.”
Lindsey H., Director of Bridal Operations
Who is TBRA for?
Before we dive deeply into The Bridal Retailer Academy, let me tell you who it is for!
The Bridal Retailer Academy is for visionaries and go-getters – those who dream of creating a thriving bridal business and unforgettable moments for their clients.
It’s for bridal store owners who are:
Struggling with sales objections and brides overshopping
Worried that staff turnover is affecting business profits
Concerned that you are not attracting the RIGHT bride for your business
Overwhelmed and feeling like you business is running you instead of YOU running your business
You got into this business because you LOVE love and want to help to create a beautiful memory for your brides. But along the way, things got hard and suddenly that passion turned into frustration.
There is a way to get that passion back!
If you are ready to turn your passion into profit and your expertise into excellence, then The Bridal Retailer Academy is right for YOU!
Whether you are:
An aspiring bridal store owner
or entrepreneur in the first five years of business who is facing challenges in defining your brand, engaging your ideal clients, and expanding your team to drive business growth….
“We have implemented the methods for pre-qualification as well as follow up, and having structure (and useful scripts) to lean on has been so incredibly helpful- especially with us being a brand new shop and often feeling like we had no idea what we were doing!”
- Nicole M., Owner
Or
A bridal store owner with 5 + years of experience
striving to elevate your business to new heights-to ensure not only growth, but sustainable success. If you are looking to maintain consistent sales and maximize profit, transform your stylists to industry experts, or dream of your business operating seamlessly on its own….
“I think the techniques are very helpful for stylists who are in training, but also those seasoned in their craft. The stylists who watch them have all improved in their closing ratios and are holding consistently improved ratios overall.”
-Laura, Bridal store owner
You are in the right place!
I'm ready!The Bridal Retailer Academy will give you the tools to:
Own your business instead of having your business own you!
This exclusive education platform and sales training program is meticulously crafted to empower you with the essential skills, strategies, and confidence needed to establish a thriving brand, forge genuine connections with your brides, and assemble a high-performing team that consistently closes sales.
And I will prove it, keep scrolling, my bridal bestie!
Why YOU deserve to invest in yourself and take your business to the next level
The bridal gown market size is projected to grow to $73.2 billion by 2030, a growth of 6.5%.
Are you ready to grow with it?!
It’s time for you to STAND OUT in the pack! It is your time to rise above!
You have worked so hard in starting and growing your business.
Our industry and our clients are changing, and so should you. It is YOUR time to make a shift!
It is YOUR time to experience consistent cash flow, cultivate a trained and knowledgeable staff, and achieve unwavering profitability. This ensures not only reinvestment in your business but also substantial financial rewards for YOU!
I can’t wait to see what you do with this knowledge!
I can’t wait to see you inside The Bridal Retailer Academy!
I’m Ready To Get Started!
EASY TO FOLLOW. EASY TO IMPLEMENT.
“I highly recommend The Bridal Retailer Academy to any bridal shop owner looking to elevate their business to the next level.
It's an investment that pays off! Beth has created a structure that is easy to follow and beneficial to all bridal shops. The content in the program is current and consistently updated. The lessons are short, sweet, and loaded with valuable information.”
Jillian B., Bridal Store Owner
Let's be clear: this isn't an overnight transformation.
The Bridal Retailer Academy is a tested approach that requires implementation. But it's the difference between hoping for sales and creating the conditions where they naturally happen.
Starting a bridal store is not easy.
But, look at you! You have made it this far! You deserve success!
I know you love what you do! You have worked so hard, you deserve to reap the rewards of all of that hard work. Your clients deserve to have an amazing bridal shopping experience. Your team deserves to be part of a strong brand and thriving business. You deserve to live your best life and to be able to successfully run your business vs having your business run you!
I want to give you, your team and your clients what they deserve!
You deserve The Bridal Retailer Academy and the success that it will bring to your business and your team.
You deserve the BEST!
TURN YOUR TEAM INTO SALES PROS IN 2 WEEKS!
"Beth’s sales videos are a part of how we are able to get someone who has never worked in sales or bridal before, to become ready to take on brides on their own and convert them to knowledgeable sales people within as short as two weeks!”
Jennifer D., bridal store owner
Frequently Asked Questions
I am a brand new store, is The Bridal Retailer Academy right for me?
How long will it take me to see results?
I have owned my store for 5+ years, is it applicable to me?
What is the difference between The Bridal Retailer Academy and The White Dress Society?
What is the format of this program ?
If I already own The Series 2.o, should I buy The Bridal Retailer Academy?
How long will it take me to complete the program?
Can I get my money back if I am not happy with the course?
Do I have access to you if I have questions?
How can I get ongoing support after I complete The Bridal Retailer Academy?
How do I get started?
Is there a separate login for my stylists?
The most comprehensive education platform and sales training for bridal store owners and their stylists.
Here's everything you get access to inside The Bridal Retailer Academy:
Bridal Store Owners Success Path ($997 value)
Bridal Stylists Sales System ($1,397 value)
Bridal Product Mastery ($897 value)
16 Ready to Use Downloads/Systems ($597 value)
Ongoing Support & Updates ($297 value)
Plus these amazing launch bonuses:
Private Community Access ($199 value)
Weekly Live Office Hours With Beth ($1,499 value)
Ongoing expert training series ($2,999 value)
Total Value = $8,882
Tbra doors are closed!
join our waitlist
Doors are officially closed — but don’t worry, this isn’t goodbye. Hop on the waitlist and be the first to know when we open back up!
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Our success guarantee
I believe in this course so much because I have seen how these techniques can work. Not only in my businesses over the last 20 years, but with my previous students. If you complete the course and don’t make back your investment within 8 weeks, I will personally work with you until you do.
All you have to do is sell 1 more gown in order to pay for this training! And I GUARANTEE that will happen! - and then everything else is icing on the cake because you and your stylists will have these skills for LIFE.
Ready for this?
Are you ready to transform the way you think about selling, transform your sales team into expert stylists, transform your brand to consistently attract the right bride, transform your profitability so that you can reap the rewards of all of your hard work....I know you are! And it all starts here, with The Bridal Retailer Academy!
