Bio 

Beth Lindsay Chapman  is a veteran of the fashion industry

and is known for her work as a bridal boutique owner, stylist, mentor, author, and wedding fashion consultant.

After her tenure as a Vice President of Merchandising for Ann Taylor, her love of bridal fashion, and sincere desire to create a memorable shopping experience for brides, compelled her to launch The White Dress by the shore, a Connecticut based luxury bridal boutique, in 2004.  Beth is also the founder of Beth Chapman Styling + Consulting. After running a bridal store herself for over a decade, she recognized the need for support and education for bridal store owners. Her passion for teaching and education and her desire to empower independent bridal retailers, has led her to mentor other bridal store owners on elevating their brand and increasing their sales and business profitability.

Through the consulting arm of her business, Beth Chapman Consulting, Beth launched a series of training videos for bridal store owners and their staff, called The Series 2.0. These videos are intended to guide bridal store owners to run profitable businesses and to train their sales associates on product knowledge and effective selling techniques.  This educational resource was re-imagined, re-branded and re-launched in 2023 as The Bridal Retailer Academy. 

Beth is a firm believer that once you master the art of selling that you can sell anything! To that end, she trains wedding pros on changing their approach to sales and increasing their closing ratio. She travels the country educating wedding professionals on how to become comfortable with selling. 

On the fashion side of the business, Beth is also a sought-after stylist.  Through her company, Beth Chapman Styling, she assists couples in selecting fashion for their wedding and along with a team of dressers, provides wedding dressing services. Beth also works with publications and brands on styled editorial shoots. Her fashion artistry has allowed her to style editorial shoots throughout the world.

Beth is the co-author of two books, The White Dress in Color, and The White Dress Destinations  and has also contributed to Wedding Bible by Sarah Haywood, and Simple Stunning Bride by Karen Bussen.

Beth’s work and voice have been seen in: The Today Show, The New York Times, Vogue, People Magazine, Martha Stewart Weddings, BRIDES, Over The Moon, and style me pretty.