Wedding Selling Made SIMPLE:
An Exclusive Opportunity for Wedding Professionals Who Want More Leads, Easier Sales, and a Steady Flow of Clients
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So, You’re in the Business of
Making Dreams Come True...
If you’re a wedding professional, whether you’re a bridal store owner, photographer, wedding planner, floral designer, cake designer, DJ - you probably love what you do.
If you’re like me (and the other wedding pros I work with), you love helping couples make their wedding unforgettable - you love love and you love celebrating it!
And while YOU know that you’re GREAT at what you do…
Sometimes you might struggle with getting that message across to clients so that they can see the value of what you offer and will happily pay for it.
After all, you’re making their dreams come true :-)
But for many wedding pros, whether you sell products or services...it can be hard to ATTRACT the right clients that value your services and CLOSE the sale in a way that feels good.
I hear it all the time:
"I feel like I am not attracting the right clients that value my services"
"I don’t know if my potential clients will pay what I think my product or services are worth (or what I deserve)"
"I feel uncomfortable with selling because I don’t want to come across as “salesy”
"I don’t know how to ask for the sale at the end of my appointment/consultation with my client"
"I feel like I SHOULD follow up, but I seem to always get ghosted!"
Sometimes things are good - you’ll land a great client, you have a great run of sales…
And then a string of unproductive consultations...follow ups that lead nowhere...and inquiry after inquiry from couples who aren’t a good fit…
Can leave you doubting yourself, second guessing your talents and the services that you offer.
“Are my prices too high?”
“Am I not good enough?”
And sometimes even, “What am I even DOING in this business?”
And if that wasn’t enough...
We’re ALSO Having a Pandemic!
The pandemic has turned the industry upside down in three MAJOR ways:
Pandemic Problem #1: Longer Sales Cycle
Couples don’t know IF, WHEN, or HOW they’re getting married…
Plans are changing at the last minute…
Venues are canceling and moving dates two, three, and four times in a row…
“We’re hoping for the summer” turned into “well, autumn will be better” turned into “um, maybe a spring wedding will be nice?”
And this uncertainty is (understandably) leading our potential clients to take LONGER than ever to make decisions (if they even make them at all).
Pandemic Problem #2: Scarcity and Pricing
There’s an overwhelming feeling of uncertainty and pressure, which is leading to an overall feeling of scarcity.
Couples are worried about getting the dates they want, wondering if the right vendors will be available…
Wedding pros are worried about having enough clients and keeping the cash flow going...
And the knee jerk reaction is to lower your rates and make the focus all about the price, as opposed to the value of your services and your incredible talents.
Pandemic Problem #3: The Follow Up Spin Cycle
You are not imagining it…. It IS taking longer to close the sale these days!
That uncertainty that our clients are feeling are leading to indecisiveness. The days of clients booking with you on the first consultation or buying from you the first time they meet you, seem to be over.
What does that mean? It means that follow up is even more critical in our sales strategy.
But for many of us, that long decision making process feels like disinterest from our clients. So, we are giving up and not following through with the follow up that could ACTUALLY get you that sale!
And the net effect of these 3 problems is leading wedding pros to question EVERYTHING about what we’re doing.
So if you’ve been struggling with booking clients, closing sales, and conveying the value of what you have to offer…
Now there are the pandemic complications to deal with too! If you’re feeling overwhelmed...that is completely understandable - and you’re not the only one!
I’m right there with you!
I’ve owned my own luxury bridal boutique, The White Dress by the Shore, since 2004 - and I’m still very involved in the business.
About 5 years ago, I started mentoring other bridal store owners in a community that I founded called the White Dress Society, so I’ve felt and heard all of these struggles first hand.
After 17 years of selling directly to brides, I was honored when The Knot asked me to give a speech on sales to 300 wedding pros (not just bridal store owners).
That’s when I realized…
The sales struggle is universal to ALL wedding professionals, whether you’re a bridal store owner, photographer, wedding planner, floral designer, beauty professional, DJ...we ALL want the same thing: to CLOSE MORE SALES, make more couples happy, and of course pay the bills!
And during that event I ALSO realized one more important thing:
Wedding pros are pretty afraid of selling!
We want couples to be happy, we want them to have their magic day, their dream dress, their gorgeous photos and happy memories, but when it comes to actually SELLING them on it…
It feels pushy, uncomfortable, and inauthentic.
Selling makes us feel like we are not being genuine.
And that’s because most wedding pros are missing a solid PROCESS to close the sale that feels good and genuine to you AND the client.
In working with hundreds of wedding pros I have developed a unique 5 step process that anyone can follow to easily and confidently close more sales…
Whether you are selling products like bridal gowns or wedding cakes, or services like photography, wedding planning, or entertainment…
The 5 Keys to Selling Remain the SAME!
So I decided to take my methodology and my 2 decades of experience of selling products AND services and create a program JUST for wedding professionals who want to simplify their selling process, skyrocket their close rate, and do it all WITHOUT even feeling like they’re selling - EVEN during a pandemic!
That’s when Simplified Selling for Wedding Pros was born. I initially launched it in October of 2020 when I saw so many wedding pros struggling…
And I was blown away by the results!
Wendy
Bridal store owner
The SS Course guided my team and I through some of the biggest mental roadblocks in selling. It helped put our focus on our ideal client, our "set us apart" strengths, and our closing ratio increased by 10%!
Ingrid
Photographer
Beth's guidance on showing clients my value in expertise and quality and asking clients what they value, besides price, was invaluable. It immediately helped me to book a client!
Kara
Wedding planner
I love Beth's 5 keys of selling - specifically I never considered the "pre-sell" - the way she explained it made total sense and made me think about social media differently :)
Seeing the success of my students, I realized…
When you have the right steps in the right order, at that right time in the sales process, the pandemic won’t matter.
And if you’re ready to hone your selling process and develop the skills that get you comfortable with selling…
So that you can book clients NOW during engagement season to be ready for when the pandemic ends…
I’d like to invite you to my signature program…
Closing the Sale:
Simplified Selling for Wedding Pros
You’ll get access to 8 self-paced, detailed video modules (plus exercises and downloads to go with them so that you can put everything into practice).
Here's what you'll discover in the program....
MODULE ONE
The 7 Keys to Developing a Selling Mindset
You’ll Discover: Why mindset can make or break your selling process, and how to make small shifts in your selling mindset to start seeing results.
You’ll Have: More confidence and a shift in your sales conversations right away.
Exercise: Finding your Why
MODULE TWO
Identifying Your Target Client
You’ll Discover: How to identify who your ideal clients REALLY are so that you can not only sell to them, but attract more just like them! If you’ve been through this process before, well, we’re going to do it a bit differently this time :-)
You’ll Have: A tangible working knowledge of who your target client REALLY is (without guessing) so that you can find more of them!
Exercise: Identifying Your Target Client Workbook
MODULE THREE
Creating An Experience for Your Client
You’ll Discover: Why creating an exceptional buying experience for your clients matters...and my 6 keys to create that experience no matter what you’re selling.
You’ll Have: A proven method to build your client’s trust and make them want to book with you!
Resource: Client Experience Checklist
MODULE FOUR
Selling Roadblocks and How To Overcome Them
You’ll Discover: The single biggest reason why wedding pros don’t get the sale and how to avoid it!
You’ll Have: A full-proof guide to overcoming the most common sales objections.
MODULE FIVE
The Art of The Tailored Sales Approach: Selling Based on Personality
You’ll Discover: How to quickly and easily identify the personality type of your client and tailor your sales approach accordingly with a few simple tweaks - this is huge and so many people miss out on sales because they don’t realize it!
You’ll Have: An understanding of the 5 key personality types: their common characteristics and the best strategy to sell to them.
Resource: Client Personality Identifier
MODULE SIX
Closing The Sale: How to Build Trust and Book More Clients
You’ll Discover: The 5 keys of closing the sale and how mastering these techniques will lead to endless bookings...and happy clients!
You’ll Have: A strong understanding of what needs to take place in EVERY part of the sales process: from pre-sell to inquiry to booking... in order to ensure that you close the sale!
Resource: Inquiry Checklist
MODULE SEVEN
The Sale is In The Follow Up
You’ll Discover: The 6 keys to an effective follow up that will not only help to prevent clients from ghosting you, but will give you the tools to stand out from your competition.
You’ll Have: The framework for a follow up process that will continue the conversation after the consultation and lead to a booked client!
Resource: Follow Up Checklist
MODULE EIGHT
How to Get Your Clients To Sell For You
You’ll Discover: How the selling process continues even after your client signs on the dotted line and how to turn your current clients into FUTURE clients!
You’ll Have: A methodology for turning your clients into loyal fans that will become your biggest cheerleaders and evolve into FREE salespeople!
Plus, you’ll also get these amazing bonuses when you enroll:
BONUS ONE
8 Weekly LIVE Group Coaching Sessions
While the course is self-paced, so you can go as quickly as you’d like, many of my students find the ideal balance is completing 1 module each week. That’s why I want to support you with a LIVE Q&A and group coaching call every week for 8 weeks, so you can come and ask questions, get support, and feel confident that you’ve “got it.”
BONUS TWO
Private Facebook
Group
As part of the course, you will gain access to like minded wedding pros also looking to simplify their sales process.
Join a supportive community of wedding pros helping each other to get accountability, support, and confidence as you work through the course.
BONUS THREE
Mission and Core Values Training and Workbook
In this bonus training, I’ll walk you through a key part of what has made my business so successful in attracting the right clients - having a strong mission and core values. Showing the heart of your business builds trust and attracts a client who SHARES the same values. This bonus module includes a guide to uncover your company’s mission and core values and a framework to use both in the selling process!
SUPER BONUS
Objection Busting Bonus LIVE Workshop
This bonus workshop will guide you through how to overcome some of the most common sales objections. We will do live role play to practice what to say and how to say when faced with a sales objection!
So just to recap, here’s EVERYTHING you get when you join:
- 8 Core Modules - $1650 value
- Worksheets and Downloads - $350 value
- Bonus #1 8 Weekly LIVE Group Coaching Calls- $2800 value
- Bonus #2: Private FB Group- Priceless!
- Bonus #3: Mission and Core Values BONUS training - $250 value
- Bonus #4: LIVE Objection Busting Bonus Workshop - $350 value
TOTAL VALUE - $5400
But don't worry, I am not going to charge you anywhere near that!
So, what's the investment?
And, I want you to look at it as just that, an investment in your business and your future!
When you enroll today, you will get a link to get started on the course.
I am not charging you anywhere near the ACTUAL VALUE because I know it has been a tough year! I want this course to be accessible to all wedding pros who want to get comfortable with selling, increase their bookings and grow their revenue!
Whether you are just starting start out, or you a seasoned pro, this course will help to transform the way you think about selling and increase your bottom line!
I have put together two payment choices:
Plus, I am guaranteeing your success-
I believe in this course so much because I have seen how these techniques can work. Not only in my businesses over the last 17 years, but with my previous students. If you complete the course and don’t make back your investment within 8 weeks, I will personally work with you until you do.
Most of my students make this back quickly with their very first client or sale - and then everything else is icing on the cake because they have these skills for LIFE.
Look at it this way - You can easily make your money back on this program:
- With all the extra sales you’ll make...
- And the time you’ll save...
- And the SKILLS and TOOLS to do it over and over again...
Because I want you to book MORE clients, and ensure that they are THE RIGHT clients that you have always wanted to work with, I am allowing you to grab this course for just...
"
I was really struggling to communicate value and connect with clients. I felt very defeated and unbookable. After taking The Simplified Selling Course, my sales increased by 237%! I now have a much clearer understanding of who my target client is and how to sell my strengths and showcase my differences in a way that elevates and highlights my company. “
- Julie, wedding planner
How do I know if this course is for me?
What is the format of the course?
How long will it take me to complete the course?
How long will it take me to see results?
The techniques that you will learn in this course will allow you to book more clients WITHOUT feeling like you are selling to them!
SIMPLIFY SELLING. BOOK MORE CLIENTS.
I'm ready to master the art of selling!
A Bonus Module Just For You!
As a gift for investing in yourself and your business, I am throwing in a bonus module + download: Selling Based on Mission & Core Values.
In this module you will identify the mission and core values of your business and learn how to utilize them to attract and sell to your target client.
THIS is the future of selling!
I want this bonus AND the course!Don’t let your fear of selling hold you back from your full potential.
It is possible to get comfortable with selling!
Get ready to sell with ease and watch your closing rate soar!
Best Value
1 Payment
$498 (save $57)
Most Flexible
3 Payments
of $185
See you inside the course!
Images of Beth by Carla Ten Eyck
"
Honestly, before this course, we were stuck. We did not know how to identify our target client. After taking the course, We are nailing the pre-sell! We are speaking to our customers before they connect with us through our website and social media. We are educating them, not just blindly posting pretty things.
- Tanya, bridal store owner
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